Plant by Style/aesthetics/theme
Do you have a theme or branding concept that speaks to the style or visual your garden may be trying to achieve? This could be in brand values, brand story, or brand colours. A carefully considered group of plants can be selected with your theme or brand in mind. For example, a Mexican themed fast-food or retail Store could have either a dessert feel with cactus, agaves, rocks and grass plants. Or a colourful plant base like Bougainvillea, yellow bells and gravel rocks to set the tone.
Other theme ideas that may speak to your brand may be that your name is a certain plant/ tree/animal so then you may need to work around this. And if you can’t literally plant that tree or plant or have the animal perhaps you can create a 2D or 3D art representation and have plants that compliment this. Perhaps you might lay the plants to create the shape.
If your company or brand wants to speak to the culture of the company or clients you want to attract like for Mathiou Services our goal is “wow service” so if we want a garden to reflect this, we would have a garden that wow’s you with layout or plant type, or plant size. If your company’s brand screams “we are bold and creative” then you would choose big plants that may have bold colours.
Another way to relate your garden to your brand is by colour, find a colour palette that you can work into your brand.
If it’s solely for aesthetics’ and you just want it to look good and not worry about it – then you’ll want low maintenance plants that balance between evergreen and foliage’s, or succulents.
If you don’t want to touch it and prefer a wild garden then a good tip is to group garden plants in threes or fives or if you have more room multiples of odd numbers.