Paint Colour Psychology is often overlooked when choosing an internal or external paint colour scheme and yet it can be the catalyst that evokes an emotion or mood in a room or play area. Choices are proven to change depending on the mood of the person who is making that decision, so it pays to look at it collectively as opposed to having one person make the choice depending on the use of the paint colour.
Here are a few tips on how to choose colours for your internal or external painting:
- Warm vs. cool colours – When using colours in a room try to use a combination of both warm and cool colours to balance it out. You can have warm neutral tones with cool colours or a cool neutral tone to go with a warm colour (See below about warm, cold and neutral tones)
- Darker colours have a tendency to close in a room so they make a small space look really small. This is great for an intimate setting but not great if you are wanting to create a sense of space. Balance it out with a neutral tone.
- Match the colour to the room’s needs – Before making a choice, make sure that the psychological impact of the colour is in line with the emotions you are trying to evoke. It wouldn’t be a great idea to put a loud colour that creates excitement in a childcare room where you would like toddlers or kids to be calm or sleep. Likewise, putting the colour red which is known for raising blood pressure in a medical clinic wouldn’t be ideal either. You can read more on the psychological impact of colours below.
- Consistency – whether this is used in a commercial property or in a home, pick one consistent paint colour to use throughout the property. Normally this is a neutral tone, but some companies often choose the feature colour as the constant. Regardless, once you choose a contrasting colour that would be your feature make sure this colour is interchangeable throughout your property. For example, if you’re choosing to have one feature colour, a black feature wall won’t necessarily work in all rooms.
- Choose a colour that reflects your brand style or companies’ character – have you got a primary brand colour, would it work as the “consistent” colour throughout your property or would it be better off used on accents throughout your property.
Warm vs. Cold vs. Neutral Coloured Paint tones
When you think of warm tones, think of the colour of the sun or fire like your yellow’s, reds and oranges or various shades like these. These warm tones often have a strong stimulation from calm to extreme passion.
Cool colours like your blues, greens and light purples can create a calm and soothing effect.
Your neutrals colours are from the monochrome scale of Black to white, but most paint decorators also include your beige (light brown) colour tones as well. While whites are great to brighten a space, blacks make it feel smaller. The in-between of the scale and even your beige are considered colours to help neutralise a room and compliment your warm or cold tones.